Diffusion of Innovations Theory

According to Everett Rogers and his Diffusion of Innovations theory, most new ideas, discoveries or inventions don’t take the world by storm. They sort of bump their way in. Why? People resist change. Their beliefs about what’s possible get in the way. Only about 16% of people are innovators or early adopters willing to try something new—even wondrous things.

Does This Sound Like You?

• You enjoy playing, trying new things and discovering for yourself.
• You like to be first. You seek breakthrough benefits. You’re intrigued by advances. You like to “push the edge.”
• You’re open to new ideas and find it easy to imagine, understand and appreciate the benefits.
• You believe that you’re in charge of your life. You rely on your own intuition and vision in making decisions.
• You’re not willing to wait for years for ideas to be accepted by others. You form your own beliefs by experiences.
• You’re straightforward and outspoken about what you think. You find change can be exciting.